Cailey McDowell is a content marketing specialist with a passion for all things digital. She graduated with a public relations degree from the University of Florida and has several years of experience spearheading digital marketing campaigns that drive results. When she’s not typing away at her keyboard, you can find her working on an art project, designing a new crochet pattern, or tackling her never-ending to-read list.
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The Economic Impact of Data Innovation 2023 Splunk Report

The Economic Impact of Data Innovation 2023: 7 Ways Advanced Data Practices Drive Success

Does an investment in data innovation drive real, monetary results?  That was the question driving Splunk’s latest research endeavor, The Economic Impact of Data Innovation 2023.  By surveying over 2,000 organizations worldwide, researchers discovered that mature data practices allow organizations to increase profits by nearly 10%, get a leg up on competition, and drive significant […]